End of an Era: HSN Closes St. Pete Campus After 37 Years, Moves Production to QVC's Pennsylvania Hub

 Yesterday, June 25, 2025, at precisely 12 noon, a significant chapter in the history of television retail officially closed as HSN permanently shut down its campus at 1 HSN Drive in St. Petersburg, Florida. This marks the end of an impressive 37-year run for the iconic shopping network in the Sunshine State, a move that sees live HSN show production officially transition to QVC's Studio Park in West Chester, Pennsylvania.

For over 37 years, the St. Pete campus served as the vibrant heart of HSN's operations, a legacy that began in December 1987 when the company relocated from its original Levitz studio in Clearwater. From December 1987 to its closure on June 25, 2025, HSN's St. Pete campus operated for 37 years and 7 months.

While the St. Pete campus has closed its doors, HSN's history stretches back even further. The network, originally known as the Home Shopping Club, first hit the airwaves over 42 years ago in 1982, with its initial studios based in Clearwater. For its first three years, the Home Shopping Club was exclusively a Florida phenomenon, before expanding nationwide in July 1985.

The consolidation of HSN's production into QVC's Studio Park in West Chester, Pennsylvania, is a direct result of the QVC Group's acquisition of HSN in 2017. This acquisition, which occurred approximately eight years prior to yesterday's campus closure, brought the two retail giants under one corporate umbrella. QVC's own studios have been located at Studio Park since September 1997, making it a well-established hub for live retail broadcasting.

The closure of the St. Petersburg campus is undoubtedly a bittersweet moment for many, particularly those who dedicated years to building HSN's presence in the community. However, as the world of retail continues to evolve, this strategic move aims to centralize operations and leverage the combined strengths of both beloved brands. While the physical address in St. Petersburg may be no more, the spirit of HSN will continue to connect with viewers from its new home in Pennsylvania.

Change is in the Air: My Thoughts on HSN's Big Move

As a long-time HSN fan, and someone who's practically grown up with the network, I've been doing a lot of thinking (and honestly, a little bit of grieving) since the big announcement on January 29th.

Forty-seven years. Can you believe it? HSN has been a staple in our homes for almost five decades, broadcasting from its iconic St. Pete headquarters. It's hard to imagine that come this summer, that chapter will close, and production of new live HSN shows will be moving all the way up to QVC's Studio Park in Pennsylvania.

This move means some big changes, and for us dedicated viewers, that includes saying goodbye to some familiar faces. It's tough to hear that Valerie Stup, who has been a host since 2016, will be leaving HSN this summer. I’m also going to miss Natasha Lloyd, Helen Keaney, Amy Morrison, Lynn Murphy, Marlo Smith, Rebecca Vargas, Michelle Yarn, and Guy Yovan. It's a bittersweet pill to swallow, knowing that these 10 talented hosts will be departing the network.

But here’s the thing, and I really want to emphasize this: just because they're leaving HSN doesn't mean I'm stopping being a fan! I mean, I've already been able to peek into Valerie Stup's non-HSN hosting work on her Vimeo account, and it's clear her talent extends far beyond the HSN studios. I can absolutely still be a Valerie Stup fan, and a Michelle Yarn fan, and an Amy Morrison fan. Their careers won't end when they walk out of the St. Pete studios for the last time. Plus, it's a small comfort knowing that these 10 amazing hosts are expected to stay right here in the Tampa Bay area for a while after their departures. So, who knows, maybe I'll even bump into one of them at the grocery store!

Speaking of past favorites, I'm also still a big fan of ex-HSN hosts like Michelle Sorro (who was there from 2011-2013), Carrie Smith (2011-2019), and Shannon Fox (2014-2023). I even recently watched a YouTube video about Shannon Fox's non-HSN TV appearances – it's fascinating to see where their paths have taken them!

Now, on the flip side of these goodbyes, we have the exciting news for those hosts who are making the move. Sarah Anderson, Debbie Denmon, Adam Freeman, Nicole Hickl, Tamara Hooks, Tina Jennings, Emily Lampa, Ty Mayberry, Callie Northagen, Suzanne Runyan, and Siaoming Wong will be packing their bags and heading to Pennsylvania. It makes sense that they'll likely be living in the Philadelphia area, right where the QVC hosts live.

And how cool is it that Suzanne Runyan is actually returning to QVC's Studio Park? She left QVC back in 2002 before moving to Florida and joining HSN in the mid-2000s. It’s like a full circle moment for her, and I can't wait to see her back in that environment, even if she's still repping HSN.

This whole situation is a big shift, and it’s definitely going to take some getting used to. Change can be hard, especially when it involves something you’ve loved for so long. But I'm choosing to look at it with an open mind. While I'll miss the familiar faces and the St. Pete connection, I'm also curious to see what this new chapter holds for HSN from its new home in Pennsylvania.

What are your thoughts on this big move? Are there any hosts you're particularly sad to see go, or excited to see continue? Let me know in the comments below!

Wink Martindale dies of lymphoma at 91

Here's some sad news in the game show world. I was learning through search results on the Internet that Wink Martindale had died of lymphoma at 91 years old. He was hosting the 1978 revival of Tic Tac Dough until 1985 when he began hosting his own creation Headline Chasers that ran for a single season from 1985-86, followed by the 1987 revival of High Rollers which ran for a single season from 1987-88. May God bless Wink's family during this difficult time.