End of an Era: HSN Closes St. Pete Campus After 37 Years, Moves Production to QVC's Pennsylvania Hub

 Yesterday, June 25, 2025, at precisely 12 noon, a significant chapter in the history of television retail officially closed as HSN permanently shut down its campus at 1 HSN Drive in St. Petersburg, Florida. This marks the end of an impressive 37-year run for the iconic shopping network in the Sunshine State, a move that sees live HSN show production officially transition to QVC's Studio Park in West Chester, Pennsylvania.

For over 37 years, the St. Pete campus served as the vibrant heart of HSN's operations, a legacy that began in December 1987 when the company relocated from its original Levitz studio in Clearwater. From December 1987 to its closure on June 25, 2025, HSN's St. Pete campus operated for 37 years and 7 months.

While the St. Pete campus has closed its doors, HSN's history stretches back even further. The network, originally known as the Home Shopping Club, first hit the airwaves over 42 years ago in 1982, with its initial studios based in Clearwater. For its first three years, the Home Shopping Club was exclusively a Florida phenomenon, before expanding nationwide in July 1985.

The consolidation of HSN's production into QVC's Studio Park in West Chester, Pennsylvania, is a direct result of the QVC Group's acquisition of HSN in 2017. This acquisition, which occurred approximately eight years prior to yesterday's campus closure, brought the two retail giants under one corporate umbrella. QVC's own studios have been located at Studio Park since September 1997, making it a well-established hub for live retail broadcasting.

The closure of the St. Petersburg campus is undoubtedly a bittersweet moment for many, particularly those who dedicated years to building HSN's presence in the community. However, as the world of retail continues to evolve, this strategic move aims to centralize operations and leverage the combined strengths of both beloved brands. While the physical address in St. Petersburg may be no more, the spirit of HSN will continue to connect with viewers from its new home in Pennsylvania.

Valerie Stup Leaves HSN

 Man, where does the time go? It feels like just yesterday I was watching HSN, and now, here we are. It's June 24, 2025, and a real end of an era is happening. Valerie Stup is leaving HSN. Seriously, nine years. That's a long time. It’s like, a third of my adult life. Kind of puts things in perspective, doesn't it?

I’ve been watching Valerie on HSN since 2016. She's one of those hosts who just gets it. You can tell she's passionate about the products, and she always makes it feel like she's just hanging out with you in your living room. No frills, just good vibes. It's a rare quality, and it’s why so many of us tuned in. She wasn't just a host; she was a staple. You’d flip on the TV, and she’d be there, sharing some cool new gadget or a killer fashion piece. She made it look so easy. I gotta hand it to her.

And you know, it’s not just her leaving HSN that's the big news. It's the whole domino effect. HSN's studios in St. Petersburg, Florida are expected to close tomorrow. Literally the day after Valerie's last show, the lights are going out at noon, and the whole operation is moving to QVC's Studio Park in West Chester, Pennsylvania. It's a huge deal. A physical studio that has been home to so many great hosts and products is just… gone. It's a bit crazy to think about. This is some next-level change.

What I find really cool is that even with all this change, it seems like Valerie and her husband, Justin Smith, are staying put in St. Pete. They’ve been married since 2009, so they’ve been a team for a long time. It's a smart move. They have their life there. Why uproot everything when you don't have to? It's nice to see some consistency in all this chaos.

And speaking of family, you can’t forget the real MVPs: her dogs. Sprocket, her 12-year-old male Biewer Yorkie, and Pebbles, her four-year-old female Maltipoo. Seriously, those two are part of the family. I have no doubt they’ll still be living it up with Valerie and Justin for the long haul. I mean, they’re family. You don’t just get rid of family. It’s just not how it works. And for what it's worth, I think they'll be together until at least one of them shuffles off this mortal coil. I hope they both have long and healthy lives.

Honestly, it's a bit of a bummer to see her go. But hey, all good things must come to an end, right? It’s part of life. You move on, you start new chapters. I'm excited to see what's next for Valerie. Maybe a new venture, or just some well-deserved time off. Whatever it is, I'm sure she'll crush it.

So, here’s to Valerie Stup. Thanks for the years of great TV. You will be missed. And to HSN, good luck with the move. It's a new beginning for everyone involved. What a ride.